The underlying assumption of my dissertation is that strategy is a pattern in a streams of actions, whether intended or not. Assessment of entrepreneurial marketing practices among small. Assessing the prospects and problems of entrepreneurship. Pdf entrepreneurial marketing and the performance of the.
Conventional marketing practices appear not to be effective for entrepreneurial firms sustainable competitiveness. However, since one of the limitations of phenomenology precisely tends to be an overabundance of data which could complicate explicitation groenewald, 2004, it was also advisable to work with a manageable. Provision of technical support and research center are the contributions of government towards entrepreneurial development in nigeria. Nigeria and for the nation to see what have gone wrong and where the system has failed and to throw light into that areas where there is a need to make some amendments. Entrepreneurial skills and growth of small and medium. Daniela ioni academy of economic studies, bucharest 6 roman. The study concluded that entrepreneurial marketing i.
Entrepreneurial marketing is less about a single marketing strategy and more about a marketing spirit that differentiates itself from traditional marketing practices. To examine the influence of entrepreneurial marketing on the growth. This study examined the effect of entrepreneurial marketing on the. Boi began operations in 1959 as investment company of nigeria icon.
The national population census npc, 1998 of the federal republic of nigeria showcased unemployment rates in nigeria, state by state in 1991 and 1993. Assessment of entrepreneurial marketing practices among. Acquisition of innovative and entrepreneurial skills in basic. Also, the study will help the government to understand that supporting the awareness of entrepreneurial education will help improve the economy as a whole. Entrepreneurial interventionism and challenges of youth unemployment in nigeria by dr. Entrepreneurship theory and creativity owth objectives for companies. This study on assessment of entrepreneurial skills needed for selfemployment by business education graduates in delta state was necessitated by need to equip business education graduates with skills for entrepreneurship. Evidence from micro restaurants in calabar metropolis, cross river state, nigeria. Then, the differences and similarities of traditional and. Materials and methods the study was carried out primarily through the survey method and interview of entrepreneurs in nigerian agricultural sector. Entrepreneurial marketing and smes performance in lagos. It eschews many of the fundamental principles of marketing because they are typically designed for large, well established firms. Pdf the dimension of entrepreneurial marketing on the. In view of matanmi and awodun 2005, if nigeria desire to move out of the disturbing high level of unemployment and ravaging level of poverty, adequate attention must be given to the growth of entrepreneurship.
On the one hand, one strand in the literature has found that unemployment stimulates entrepreneurial activity, which has been termed as a refugee. Interests in the entrepreneurial development continue to be in the forefront of policy debates in the developing countries, especially nigeria. Entrepreneurial managers are identified on the level of their entrepreneurial orientation. The dimension of entrepreneurial marketing on the performance of fast food restaurants in asaba, delta state, nigeria 1dr. An illustrative approach find, read and cite all the research you need on researchgate. Ohen2 1 co department of agricultural economics and extension, faculty of agriculture, university of calabar, calabar, nigeria. Eromafuru edward 1department of business administration and marketing faculty of management sciences, delta state university, asaba campus, nigeria. The management competencies required by business education students for entrepreneurial development in nigeria.
Guerrilla and viral marketing strategies, as it is related to promotion, have significant impact on and relationship with performance i. They concluded that nigeria still remain in the doldrums because of the combination. On entrepreneurial competence, relationship competence recorded the highest mean score of 3. Nigeria has not been able to identify the full importance of this sector despite the country position as the world leader in entrepreneurial spirit global entrepreneurial monitor, 2012 entrepreneurship skills are vital to the growth and survival of small and medium scale enterprise amatori, 2006. The second dimension of the entrepreneurship paradigm is venture performance. The dimension of entrepreneurial marketing on the performance of. Small to medium size enterprises smes in owerri, nigeria. Entrepreneurship, marketing, entrepreneurial marketing, smes.
Find materials for this course in the pages linked along the left. Professional printers of nigeria cippon, various printingprinters associations and individual printing sme owners are the key players in the entrepreneurial developmental activities for. Entrepreneurship and marketing puzzle i puzzle ii who are the major competitors of successful new vetures. Introduction nigeria, the most populous country in africa, is naturally endowed with millions and millions of acres of arable land, 38. Getting venture capital to finance entrepreneurial endeavor in nigeria is very difficult because of the political and economic instability. Micro finance bank that is popularly known as bank for the poor is basically established to alleviate poverty and also to serve as a platform for promoting entrepreneurial development. Technology enhances entrepreneurship development in nigeria through improved customer satisfaction and reduction in transaction time. Marketing mix strategies and entrepreneurial competence. The historical background of entrepreneurial development. Marketing in entrepreneurial development and poverty alleviation in nigeria. International journal of novel research in marketing management and economics vol. A social entrepreneurial model from nigeria 140 students in order to more deeply grasp how this phenomenon works from their viewpoint. Lecture notes entrepreneurial marketing sloan school.
My hypotheses are tested by crosstabulation and pearson correlation. In the light of this problem, this paper seeks to provide an insight on the interface between entrepreneurship and marketing in entrepreneurial firms in nigeria. Recently, private sector has dominated the entrepreneurial development policies globally. Innovative and entrepreneurial skill acquisition in nigeria entails focusing on what should be done to bridge the gap between the school and labor market, where the learner will work after graduation, so as to be selfreliant in the society. My results have revealed that there are two new, formerly hidden dimensions opposed to entrepreneurial. The historical background of entrepreneurial development in nigeria.
Daniela ioni academy of economic studies, bucharest 6. Entrepreneurial marketing focuses on this challenge. The increasing competition in the marketing environment has made competition tough in the nigerian fast food industry, which has become a beehive of activities that seems to be gaining more attention. Get free research paper on the effect of entrepreneurial education as a tool for reducing unemployment in nigeria a study of department of business administration and marketing of selected private universities in ogun state research project topics and materials in nigeria. Whitlark brigham young university recognizing market opportunities and then developing responsive marketing strategies and tactics are critical for any enterprise. Assessment of entrepreneurial marketing practices among small and medium scale enterprises in imo state nigeria. Entrepreneurial interventionism and challenges of youth. Entrepreneurship and economic development in nigeria. Page 12 novelty journals determinants of participation in entrepreneurial activities among rural households.
In nigeria, the scenario is the same and even appears worse. Specifically, the study addresses the following objectives. In 1964, the organization was re structured under the guidance of the world bank with an authorized share capital of. Determinants of participation in entrepreneurial activities. Lecture notes entrepreneurial marketing sloan school of. An effectual approach provides a vital guide to successfully developing customer demand and a. Pdf on mar 1, 2015, suraju abiodun aminu and others published entrepreneurial marketing in nigeria. The study was conceptualized as an exploratory and quantitative one into the entrepreneurial challenges in a developing country like nigeria, with focus on small scale business owners in lagos, nigeria. Nigerian entrepreneurship ecosystem mapping report final. The relationship between unemployment and entrepreneurship has been shrouded with ambiguity. Entrepreneurial management lilla hortovanyi the research was supported by project tamop 4. Entrepreneurial marketing practices and competitive advantage of small and medium size enterprises in enugu state was studied to examine the effect of entrepreneurial marketing dimensions on competitive advantage of small and medium size enterprises in enugu state.
How entrepreneurial marketing can add sustainable value to any sized company, written by lodish, morgan, and archambeau marketing tools, tactics, and strategies for marketers in every kind of company, from startup to global enterprise 2008 special issue of journal of small business. As a result of the current growth in the entrepreneurial education in nigeria are gradually becoming an integral part of the economy. Delta state university asaba, nigeria abstracts although policy makers and practitioners are aware of the importance of entrepreneurship in reducing unemployment among the nigerian youths they have failed to give it the deserved attention. In the developing economies like nigeria, where there are widespread financial constraints, particularly for potential and nascent entrepreneurs, a strong positive relationship exists between access to financial resources and entrepreneurial process akanji, 2001. According to some authors, growth seems to be a typical characteristic of entrepreneurial ventures. The high cost of doing business in nigeria, such as the lack of adequate electricity and basic needs by a large amount of the population stifle entrepreneurial activity. Entrepreneurial marketing activities are essential for every new or established business.
The role of entrepreneurship in transforming the nigerian. It inquires and assesses approach to marketing practices entrepreneurs apply. A framework for creating opportunity with competitive angles michael j. Acquisition of innovative and entrepreneurial skills in. Fast food restaurants in asaba, delta state, nigeria. The study applied descriptive research design with the aid of survey. Descriptive statistics show that some marketing techniques have not been fully employed by micro finance banks. Entrepreneurial marketing and performance of medium size. Professional printers of nigeria cippon, various printingprinters associations and individual printing sme owners are the key players in the entrepreneurial developmental activities for the nigerian printing smes. Micro financing, marketorientation, entrepreneurship. The purpose of this study is to assess the business competencies needed by business education students for entrepreneurial development in southwest geopolitical zone of nigeria.
This chapter focuses on the marketing tools, such as product, price, place distribution and promotion. The role of entrepreneurship in transforming the nigerian economy 1. Entrepreneurial education is the incorporation into the student syllabus steps involved in starting a new business based on a recognized business opportunity as well as operating and maintaining that business. The role of entrepreneurship in transforming the nigerian economy. Pdf on oct 30, 2018, michael o mojekeh and others published entrepreneurial marketing and the performance of the selected small and medium scale enterprises in nigeria find, read and cite all. Entrepreneurship, innovation and economic growth past experiences, current knowledge and policy implications 1 february. The study makes useful policy recommendations which these banks will find beneficial if faithfully implemented. This online research paper is approved and well researched for final year. Since there are many different conceptualizations for entrepreneurship and marketing therein exists myriads of definitions for entrepreneurial marketing. Phd thesis work summary entrepreneurial management.
The dimension of entrepreneurial marketing on the performance. Entrepreneurial marketing, competitive advantage, small and medium size. I2 abstract this study explores with empirical evidence the extent of overlap, similarities and. Entrepreneurial marketing what is entrepreneurial marketing. It is important to have a clear description of the term growth. Secondary data were obtained through books, journals, and internet. Containing many marketing examples of successful and cutting edge innovations including links to websites and videos on the internet, useful lists of key issues and instructions on how to make a onepage marketing plan, entrepreneurial marketing. The historical background of entrepreneurial development in. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an extreme makeover in the context of innovative products hitting the market. The importance of marketing in entrepreneurial development. An assessment of business competencies needed by business.
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